PUBLICATIONS

1. Getting Your Loyalty Programme to Work for You: Published in Indian Management, Jan 2010

2. A Fresh Look at Sales Planning: Published in The Smart Manager, Dec 2009

3. Loyal Challenge: Published in the Economic Times, Sep 9, 2009

4. Lessons from the Satyam-Maytas deal: Published in the Hindu Business Line, Dec 22, 2008

5. Masters and Slaves of the Supply Chain: Published in the Hindu Business Line, May 29, 2006

6. Got a Fitness Test for Your Client Portfolio: Published in the Hindu Business Line, Feb 06, 2006

7. The Window’s Getting Smaller: Published in the Hindu Business Line, May 24, 2004

8. If Customers Read Balance Sheets: Published in the Hindu Business Line, Aug 13, 2003

9.  It’s a Fuzzy Business: Published in the Hindu Business Line, Jul 02, 2003

10.  Play Aladdin, Not the Genie: Published in the Hindu Business Line, Mar 05, 2003

11. The Ride Isn’t Forever: Published in the Hindu Business Line, Nov 20, 2002